Advertising, the Media and Your Health
Running Time: 19 Minutes
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Today’s teens are often labeled Generation M because of the extent that media saturates their lives. This program examines how different forms of media encourage young consumers to smoke more, drink more, eat more unhealthy foods, and take greater risks with sexual behavior. Using the latest tools in brain imaging, program also demonstrates how violent video games may make people more accepting of violence while increasing feelings of anxiety or vulnerability. This unique presentation reminds today’s teens that as they become skilled creators of media—making their own films, music and blogs—they can learn to look critically at media tricks. Real teens deconstruct ads to expose the emotional hooks used to encourage teens to buy unhealthy products. This video and print package will help your students become savvy media consumers.
video, plus teacher’s resource book, student handouts and pre/post tests in digital format
A number of controversial issues concerning young people and the media are highlighted in this lively, fast-paced production. It opens with a brief description of the media saturation confronting today's teenagers—or Generation M, as they are increasingly known. Those who spend more time consuming media than they do sleeping must be equipped with the critical and evaluative tools needed to cope with the barrage of commercial messages aimed at their demographic. To this end, several key issues concerning media which affect teen's health and well being are introduced: the potential relationship between violence in gaming (and on television) and anti-social behavior, body image distortion touted by magazines, prime time TV shows' encouragement of myths concerning sexual behavior, and advertising's promotion of unhealthy activities such as smoking. Teens are encouraged to be wary of media ploys, and members of a youth voice collaborative are shown creating their own media—music, blogs, films, and more. A large part of becoming media savvy is not only learning how to be critical of the multitude of media messages out there, but also taking a proactive role in shaping that environment. An engaging introduction for classes exploring the important issue of media literacy.
- Meghann R. Matwichuk, University of Delaware, Newark
School Library Journal
Highly Recommended Advertising, the Media and Your Health attempts to give an alternate view of media and advertising. The average teenager spends more time with various forms of media (iPods, cell phones, Internet, television, movies, etc.) than they spend sleeping. Teenagers are exposed to an average of 3,000 advertisements per day. The sheer volume of ads that teens are exposed to makes it important to understand the possible unhealthy effects of media and advertising. The film poses the question, “Do advertisements make us smoke more, drink more, eat more unhealthy foods, or make us feel uncomfortable inside our own skins?” The film comes with a Teacher’s Resource Book that is an excellent addition to the film. The Resource Book contains a brief summary of the information in the film and several student exercise worksheets. The worksheets shouldn’t be difficult to complete if students have paid attention to the film.
- Lauren Aldridge, Huddleston Bolen LLP Law Library, Huntington, WV